Pinterest now boasts more than 70 million users. 84% of women and 50% of men that sign up for the social platform stay active pinning. It’s also estimated that 64% of Pinterest users try a Pinterest-inspired activity monthly. Not to mention, Pinterest rakes in about 2 and a half billion pageviews monthly. Is your brand capturing this demographic with outstanding tips, tricks, and visuals?
If you know it’s time to get started, but you want to be sure you’re using it wisely, we’re here to help. Here are a few tips to ensure you’re presence on Pinterest is professional.
Don’t leave out the details.
When filling out your Pinterest profile be sure you round out your bio and include your business name as your profile name. Be sure the logo you upload is obvious, clear, and is high resolution. Be sure to link your Twitter and Facebook accounts to your Pinterest account on the “Account Settings” page so your brand enthusiasts can find you everywhere.
Bios on Pinterest can be optimized. Be sure to select a business profile so you can include a business type, a location, and your website. Making sure these details are in place will impact your SEO for the good.
Don’t pin just to pin.
Be strategic when you start pinning. Keep the pins that represent your organization separate from anything you’d pin for yourself. Be sure that anything you repin actually links through to a real post from a legitimate site. Do your homework there so as to prevent from sending any of your fans down a dangerous wormhole.
Only pin and repin high quality images and create content that provides great tips, tricks, life-hacks, or information for your audience. Keep in mind that anything you pin shows up in the feed of your followers. Space out your pinning sprees to ensure that you’re not clogging up their feeds.
Tell them more. And collaborate.
Every pin allows for a 500 character pin description. Don’t skip that part! Use keywords, hashtags, and details specific to your brand or organization. Be sure you categories each new board when one is created and be sure to keep your boards organized, tidy, and updated.
Pinterest is a social tool. Be sure to follow other brands and organizations within your industry. Promote others more than you promote yourself. Don’t forget to promote your Pinterest account on your site or blog and be sure to mention your Pinterest presence via other social media platforms.
