Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless failed attempts of companies trying to reach these younger demographics. Unfortunately, these groups can smell an artificial sales... (Read More)

Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business. So, you try it all. This can lead to a... (Read More)

Social media requires a range of skills: writing, SEO, analytics, project management and image creation. Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)

You don't need to be a graphic designer to create engaging visual elements for your social energy. However, you might be making some common design mistakes right now without even realizing it! Even some minor mistakes could be causing lower... (Read More)

As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)

We all wish we could have it all sometimes. We want to work harder to make more money, but that extra cash doesn’t mean much if we have to neglect our personal life and our loved ones to get it. The struggle is real! Sometimes, it feels like... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)

It's no longer enough to simply have a large number of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns. After all, engagement rates... (Read More)

You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it: Your posts are boring Sorry... (Read More)

Does your business have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website, and many companies still don't have one. Often times the skeleton of a website — or a semi-functional site — is... (Read More)