Google wants you to know more — much more — about any topic that you’re looking for on its search engine.
It has rolled out
It’s part of Google’s quest to return better and more relevant searches for users —and longer, higher quality content is clearly the focus.
You can use this feature to find scholarly articles as well as blogs from lesser-known publications.
It’s a greater opportunity to spread your content to a larger audience and get greater search engine rankings.
When optimizing your content for this new feature, you’ll want to pay attention to article markup by Schema.org to get you started.
Make sure you highlight these attributes:
- Headline
- Alternative headline
- Image (note: the image must be crawlable and indexable)
- Description
- Date Published
- Article Body
Ultimately, In Depth can create more visibility for longer, relevant content.
Have you used the In Depth feature on Google?