If you spend any amount of time on Facebook, whether as a consumer or as a brand representative, you’ve likely heard the buzz surrounding the adjustments Facebook has recently made. Keeping up with the ever-changing social media outlets and their constant evolution can be a full time job itself, so let us break down two of the recent changes for you.
Pages to Watch
Facebook rolled out a feature called “Pages to Watch” where you can ‘watch’ other Facebook fan pages to see what’s working for them and what their audiences engage with. Previous to now, these types of insights were not provided to us via Facebook.
Don’t hesitate to make the most of it. Find some relative pages to monitor, look for what’s working well on those pages, and then brainstorm how you can apply that knowledge to improve your own fan page.
Facebook Newsfeed
Facebook is no stranger to change and is continuously enhancing the user experience. Statistics show an average Facebook user has approximately 1,500 stories a day in their newsfeed, and typically Facebook’s algorithms allow only about 20% of those to surface to visibility. The algorithm is constantly changing and here’s what you’re seeing more of:
- Auto-play videos (including ads)
- Larger photos
- More news and current events
- More brand content
- Resurfaced content (If Facebook thinks it’s high quality, they repeat it to ensure you view it.)
As you can see from the above list, most of these changes benefit brands or organizations looking to connect with consumers on Facebook. While you may see a bigger boost with a “pay to play” option — or targeted Facebook advertising — the simple adjustments favor content more commonly put out by companies. Are you making the most of it?
