As a small business, you’ve got a lot on your plate at the start of a new year. There are new advertising campaigns to launch, new budgets to write, new employee programs to disseminate and more. Social media is a part of your overall marketing initiatives, and you probably don’t have a lot of time to dedicate to it at the start of the year.
That’s why we’re sharing tips to make your social media a little easier in the early months of 2017.
First, you don’t need to be everywhere at once. There’s no need to sign up for every social channel that’s out there. The more platforms you’re on, the more you have to manage. Start with one or two and draft a plan for those. By limiting the number of channels, you’ll be able to develop a genuine following without spending an inordinate amount of time.
Now that you’re established on a couple of social media channels, make it easy for people to follow you. Put social icons on your website. Add your social profile links to your email signature. List your social information on your marketing materials.
Finally, calendarize your social updates. Success on social requires consistency, so put those updates on your calendar to avoid long lapses between posts. Fresh content gives customers and potential clients confidence in your business.
These tips will help you build a solid social foundation for 2017. Implement these simple strategies at the beginning of the year, and you’ll be ready to take your social marketing to the next level during the rest of the year.
