Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)

Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)

Mobile optimization is a huge part of digital strategy. You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)

If you're opening a new business, you'll want to put that virtual shingle on your website even before you hang out your signage. You're sure to hit the mark with these four must-have elements for an SEO-optimized website. Build these into your... (Read More)

Turning followers into sales starts at home. And by home, we mean the very workers who make your company so great and worth shouting about on social media in the first place. Truth is, if you’re not getting your staff to buy in to your social... (Read More)

Does search engine optimization seem a bit of a mystery? Here’s the mystery unveiled in this SEO Periodic Table constructed by Search Engine Land. Over the past century, newspaper publishers and other mass media professionals policed and... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)

Building a website is like building a house. This analogy is helpful if you aren’t familiar with the web development process. It can better help you understand the requirements before we can estimate or build your site. Custom vs... (Read More)