March Madness. The Big Dance. The catch phrases alone are enough to make basketball fans giddy with excitement. But recently the NCAA basketball tournament has made the hearts of a different population flutter — top brand marketers. The... (Read More)

Social media users have a reputation of being a bit on the impatient side. If you're one yourself, that probably doesn't come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the... (Read More)

With so much of the Internet's content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience? First off, remember that behind every image is a snipped of HTML code. You may not see... (Read More)

Some business owners expect miracles from their SEO providers, and others inadvertently sabotage their web traffic by insisting on using dated methods. Many business owners fear the learning curve for employing more up-to-date technology. These... (Read More)

If you've got a winsome way with words, blog marketing can help you rise above the fray. It also gives you an audience that will appreciate your marketing savvy. There's no better way to build a credible reputation as an authority in your field... (Read More)

If you're opening a new business, you'll want to put that virtual shingle on your website even before you hang out your signage. You're sure to hit the mark with these four must-have elements for an SEO-optimized website. Build these into your... (Read More)

No one is more beloved than an air conditioning repairman on the Fourth of July. So why do merchants who sell heating and cooling equipment wait until the beginning of summer to increase their SEO marketing efforts? Chalk it up to human nature... (Read More)

As 2013 draws to a close, an historic milestone has been reached in the science of search engine optimization. Some observers are going so far as to claim 2013 a watershed year for Google's search engine algorithms. The game changer in SEO is... (Read More)

Is your SEO in dire peril? A common cause for sinking SEO rankings is poor site architecture. Just as accountants want their numbers displayed in neat, decipherable columns, search engines look for logically organized website architecture. Those who... (Read More)