Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed. Even if you're a smaller... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)

Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you: Facebook. Every business should be... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. | Personal branding can be a powerful marketing strategy for small businesses. It... (Read More)

In the digital age, where information is just a click away, establishing trust with your customers is crucial for the success of any business. One powerful tool that has revolutionized the way businesses connect with their audience is social media... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)