As a small business, you’ve got a lot on your plate at the start of a new year. There are new advertising campaigns to launch, new budgets to write, new employee programs to disseminate and more. Social media is a part of your overall marketing... (Read More)

Every marketer wants their content to be a hit and “go viral.” Viral content gets your brand in front of huge numbers of people, which can result in an impressive boost to your bottom line. There’s no set formula for making your content go... (Read More)

Every business has an important decision to make when it comes to creating a new website: choosing a domain name. With so many options available today, it can be challenging to pick the right one. The right extension, however, is crucial to... (Read More)

With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)

Unless you’ve been living under a rock since the beginning of July, you’ve likely heard at least a thing or two about Pokémon GO, the infectious augmented reality mobile game that people just can’t get enough of. While catching Squirtle... (Read More)

We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it? Authenticity is all... (Read More)

  Want to have content on your website that actually gets read by hundreds, thousands and even millions of people? Make sure you incorporate these four crucial strategies: | Engage your audience quickly According to data by Chartbeat, 55... (Read More)

Can you guess what one of the most underutilized online marketing tools is? It’s email! The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)

Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)