The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it's crucial for... (Read More)

Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses listed on the site have actually claimed their business' page on the social review platform. While... (Read More)

It's estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research... (Read More)

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how. Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)

One of the best forms of marketing occurs when a happy customer shares their good experience with others. People trust recommendations from friends and family more than they trust advertising by companies. Word of mouth is a powerful way to boost... (Read More)

Crafting the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work - and it can be frustrating when your open rate is low. Here... (Read More)

LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect... (Read More)

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads or conversions unless they have the right design elements. Be sure to abide by the following... (Read More)

As a small business marketer, you have a full plate every day. Your to-do list keeps getting longer. Thankfully, automating your social media takes a bit of weight off your shoulders. It ensures that you’re sharing content consistently, staying... (Read More)