You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from... (Read More)

Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)

Yes, there are plenty of flashy tools out there at your disposal, and you should certainly be using video, Instagram, Facebook and anything else you can get your hands on. But always keep email marketing front of mind. It may seem staid and, dare we... (Read More)

Do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some unknown... (Read More)

When individuals and brands first begin blogging, they often start out with a grand plan for scheduling well-researched content with clearly established goals and deadlines for each piece. Then — of course — life gets in the way and the idea of... (Read More)

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)

If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you're not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your... (Read More)

Whether you're in your 20s or 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas many... (Read More)

Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)