As a small business with a limited budget, you might feel like you can’t compete with the big brands. You may, in fact, feel a bit like the little guy who is facing down a giant with no slingshot in sight. Thankfully, there are fundamental social... (Read More)

So, let's say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind? If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from friends and family more than they trust... (Read More)

User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure. So what is it? User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)