How does it feel when you realize you're being pitched something? Do you get a little twitchy and anxious to move on to something more meaningful and fulfilling when you see a clear attempt to sell you on a product? We all do. With this in mind... (Read More)

A good web designer and developer can be hard to find. Don't get us wrong, designers and developers can be easy to find, but finding ones who will listen to your needs and actually implement your vision successfully can be a bit tricky. Because of... (Read More)

As a small business with a limited budget, you might feel like you can’t compete with the big brands. You may, in fact, feel a bit like the little guy who is facing down a giant with no slingshot in sight. Thankfully, there are fundamental social... (Read More)

So, let's say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind? If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)