Online video was one of the key areas of focus for online marketers in 2015, and it is only expected to grow even more over the next few years due to the rapid growth of social media and mobile devices.
According to Bombora.tv, 95% of video content is retained by its viewers, whereas just 10 percent retains text. As a result, more and more businesses are relying on video as a key component of their online marketing strategy, especially in the form of webinars.
Webinars are online-based seminars, typically featuring one speaker on a particular topic or subject. The speaker is commonly an expert sharing advice, tips or information about a particular subject or on a product or service. Webinars can do a lot to boost your online marketing strategy, including the following:
Inform and educate consumers
Webinars are a powerful tool to let consumers learn something new, hear a new product launch or to remind them about an existing product or service. You could even let your target audience know about a new discount or promotion. Make sure you also tell the audience what your company is all about and provide plenty of information about the product or service you’re selling.
Provide a resource
A webinar can help tease a helpful resource for your target audience by providing information on a particular subject that is of interest to them. Make sure that the webinar covers a topic that is related to your business. For example, if you are a web design company, a great subject would be: “Top web design tips to generate high-quality leads.” Along with providing information in the webinar, make sure you have a call to action that leads people to a landing page. On the landing page, you could offer a free whitepaper, a free chapter of a book, or offer a discount or promotion on a product or service. Whatever resource you plan on using, make sure it relates to your target audience as well as to your company.
Improve web traffic
Along with providing a powerful resource, webinars can also help you improve web traffic. Pitch your website a few times throughout the webinar, but give your audience a reason to want to go to your site. The best place to send them is to a specific landing page, so you can most accurately measure the success of your webinar and also provide them with a place to get your resource without having to hunt for it on your website homepage.
Generate leads
On your landing page, you’ll want to make sure you have a call to action form for each person to fill out to gain access to the resource you’re providing. At the minimum, require at least a first and last name and email address. If you’re selling a product or service, you’ll want to include payment information fields as well.
Increase sales
Webinars are a great place to announce a promotion or discount on a product or service. The best place to announce these are typically at the end of the webinar. Make sure you also provide a sense of urgency, by having the product or service only available a few hours after the webinar or by saying that the discount or promotion will end at a certain time. This will motivate your customers to act quickly if they want the product or service you’re offering.
Overall, webinars are a great online tool to help you inform and educate customers, provide a helpful resource, improve web traffic, generate leads and increase sales. If you have any questions about how to conduct webinars or other online tools like SEO, social media, PPC and more to attract more leads and conversions, please feel free to leave a comment below. We’d love to help answer any of your questions.
