A responsive website RESPONDS to its environment. Making your website responsive makes it look great at any size and on any device. Whether the user is on a desktop, laptop, tablet or phone — the website will work.
For example, when a user accesses a website on their laptop/desktop, they are getting the full view of the website. But when they visit the site from their smartphone or tablet, the website will retract to fit on the smaller screen.
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen
Responsive website create the ultimate user experience, because it is easy to navigate on a multitude of platforms. It makes content easy to read and navigate with minimum resizing, panning and scrolling.
And having a responsive website is REALLY important. Why? Because more users are accessing your website on their mobile phone or tablet. It is important for you to be where your users are. Don’t negate user experience, because studies have shown that most users will not return to a website if they were frustrated on the first visit.
