Did you end up getting soaked in the Ice Bucket Challenge? Or did the Sochi Olympics inspire you add your post to its record breaking social media conversation?
Social and mobile marketing continues to grow by leaps and bounds every year. And 2014 was no exception, as we collectively reached for social and mobile even more this year as a way to connect with those around us, both personally and professionally.
With that in mind, check out our Top 5 Social Media Events of 2014.
5. Social media becomes the top online activity. And it’s top event, the World Cup, garnered a record 280 million interactions, making it the largest event in social media history.
4. Internet usage on mobile devices exceeded PC usages for the first time ever this year, and will likely remain the dominant way users access content online.
3. The fascination with Facebook continues, with the behemoth accounting for one in every five web page views in the United States.
2. Facebook finalizes its purchase of WhatsApp for $22 billion in October. The platform has 600 million users and represents a giant opportunity for Facebook. It will be interesting to see how this one plays out in 2015!
1. Social5 finishes best year ever helping businesses in 11 countries with custom content, digital tools and strategies that are leading in the new digital marketplace! We can’t wait to see what next year brings!
We hope you’ve had a fantastic year! We’re sending you all our best wishes for a peaceful and prosperous 2015.
