Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

Are you not seeing much engagement on your website lately? Well, then it’s time to shake things up and a great way to do that is through a social media giveaway. | Giveaways provide a reason for your social media followers to be excited about... (Read More)

A bigger audience is always better when it comes to social media, right? Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)

Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business. So, you try it all. This can lead to a... (Read More)

If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships. But what if you’re an introvert and social... (Read More)

You’ve written the most amazing blog post. You published it on your site and promoted it via social media. Then, why is nobody reading your blog post? | Perhaps you need to start leveraging email marketing. In fact, email marketing is still one... (Read More)

Every business wants to be on the first page of Google. Success depends on being able to get in front of as many potential customers as possible, so it makes sense to do everything you can to reach that sweet spot. Search Engine Optimization (SEO)... (Read More)

Online video was one of the key areas of focus for online marketers in 2015, and it is only expected to grow even more over the next few years due to the rapid growth of social media and mobile devices. | According to Bombora.tv, 95% of video... (Read More)

More than 20 million shoppers are now online and with thousands of websites competing for their attention, it’s likely that you may not be reaching people in the most effective ways possible. There are many factors that can prevent your website... (Read More)

Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand. Bad imagery – that’s improperly sized, of poor quality or... (Read More)