Word-of-mouth reviews from customers used to be the dominant currency of public relations. With the emergence of the Internet and social media, the landscape has changed. Consumers now turn to sites like Yelp. All too often vocal patrons aren't a... (Read More)

Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)

Expect to see the Sunday paper getting a little thinner in 2013. Marketing dollars that once paid for traditional offline advertising are feeling the squeeze from an increasing surge in social marketing. A recent survey of 500 marketing and media... (Read More)

When compared to a billion Facebook users, LinkedIn would appear a much less influential contender in the social-media lineup. Yet, executives and middle-management professionals often find this networking portal a valuable tool for growing a... (Read More)

Nothing replaces that physical handshake, even though these days, virtually everyone's connecting on Facebook and other social media platforms. Still, collecting digital relationships is not so different from that stack of business cards you once... (Read More)