So, you practice social media? Great, but do you have a policy, too? It's time to face the facts. Today, with the prevalence of social media in the corporate world, nearly every business is affected by it in some form. So, here are three... (Read More)

Pretty much everyone on the planet with access to the back end of a website has pondered how to inflate web-search rankings for their product or service. Sadly, too many people fail at SEO basics. Just as with any language, grammatical rules apply... (Read More)

You've heard it, and may have even been on both sides of the argument. "If everyone was jumping off a bridge, would you jump, too?" Perhaps you don't feel the need to follow the crowd and prefer marching to the beat of your own drum, but... (Read More)

Your alarm clock buzzes and you reach up to rub the sleep out of your squinted eyes. You roll over, stretch, and evaluate how much longer you can lay in bed before your time is up. What comes next in your morning ritual? If you're like many, you... (Read More)

Crafting the right social-media presence shouldn't be left to chance, but carefully and strategically planned. Consider these seven suggestions to better connect with fans and leverage your online influence. Pursue meaningful... (Read More)

Before you hit the ignition switch on your SEO, remember to aim for a finely tuned SEO engine, one which leaves your competition wondering how your website rankings rose so quickly to page one of the search results. You do not need to create the... (Read More)

Warm weather has arrived across the U.S. and it's time to clear the clutter. Why not spruce up your social media strategy, too? It's all too easy for your social marketing content to turn stale. So how do you get your company's message across... (Read More)

Loved this 'Pajamas' commercial with Kevin Durant! What does it have to do with social media? Nothing. But it sure is funny! (Read More)

Do you view a merchant's website, before doing business with the company? More often than not, the answer's affirmative. Yet, when was the last time you considered what a visitor to your website will find? Will it be yesterday's news, outdated... (Read More)

Is there a shortcut to online marketing? Lots of people have invested in spammy ways to market an online business. The reality is you'll need to pony up some credible content, so the no-nonsense detectors won't send your marketing plan down a costly... (Read More)